How Auto-Recalls Work
GroomRules learns when each dog is due based on breed. Poodles are recalled every 4-6 weeks, Labradors every 8-12 weeks. The system automatically sends SMS and email reminders before they're due.
Breed Intelligence
The only booking software that knows the difference between a Poodle and a Pug. Slot duration and pricing adjust automatically based on breed, size, and coat condition.
- 50+ breed profiles with correct durations
- Coat condition pricing modifiers
- Block breeds you don't accommodate
- Approval-first mode for new customers
Online Booking
Clients self-book safely. GroomRules collects dog details before confirming, adjusts time and price automatically, and flags risky bookings before they hit your diary.
SMS & Email Reminders
Automated confirmations, reminders, and recall messages. Smart escalation sends SMS only if email is unopened — saving 40-60% on messaging costs.
Pricing
Starter: £29/month (200 SMS included). Professional: £59/month (500 SMS, up to 5 staff). 30-day free trial, no card required.
Customer Results
200+ UK groomers use GroomRules. Average 25% increase in calendar capacity, £2,800/month additional revenue, and 8 hours/week saved on admin.